How to Make Your Display Ads Design Stand Out
Your display ads must have three elements: your company logo, your unique selling proposition (USP), and a call to action. A logo helps users identify your brand and remember your business. A USP will make it clear why people should click your ad. Your CTA will tell users what you offer. In addition, it must be clear why they should click. In addition, you need to make your ad attractive and compelling.
First, your display ad should show your product. Choosing unique images that attract viewers is essential. The value proposition of your ad should be clear and concise. The color palette should be simple and easy to read. The copy should have a clear CTA and a hierarchy of information. Ensure the images are unique. Lastly, keep your ad captivating yet straightforward. The more unique your ad is, the more it will be noticed.
Your USP should also be clear in your ad. This feature could be a better price, exceptional customer service, a unique product feature, or anything else. There are many ways to highlight your USP. You can make it obvious or subtle by using colors, copywriting, and even the design. Once you’ve identified your USP, you can use it in your display ad to differentiate your brand from the competition.
While a company logo, USP, and clear call-to-action are the basic building blocks of your ad, you can use contrasting colors to stand out from competitors. The colors should also match your brand’s branding to complement each other. You can also experiment with different sizes and styles to find which one works best for your audience. You can test the different styles and sizes to determine which one will get the desired results.
Your USP is the main feature of your business. This could be better priced, good customer service, a unique product feature, or other attributes. There are many ways to make your USP more visible. In many cases, it can be subtle, like with the color selection. It can be very effective when a business uses colors to express its USP. Using contrasting colors can make your ad stand out and be more memorable.
Choosing the right colors can help your ad stand out. Try to choose colors that reflect your brand’s identity. For example, your CTA button should be different from the rest of the design. The color of your ad should be notified to attract potential customers. It should also convey the desired emotion. This is how to make a display ad more attractive. The best way to make it stand out is to customize it to your business.
Consider the different sizes of display ads and the placement of your ads. The top three ad sizes on Google are: (300 x 250), (336 x 280), and (728 x 90) leaderboard. Your ad should be flexible enough to fit the size of the screen on which it appears. To make your ad stand out, try using several types of colors. You can use various colors and adjust them according to your target demographic.
You must also consider the type of display ads. Aside from the size of your ad, it should be tailored to your target market. Aside from the size, it can be customized to your location. Besides, the colors of your ad should be relevant to your brand. In the end, the color choice should be in keeping with the design of your website. This is because a well-designed ad can be personalized to a specific target audience.
Lastly, display ads design should be based on the customer’s mood. The color used should match the desired emotion of the customer. Ideally, the ad should convey the brand’s identity and values. The CTA button should be distinguishable from the rest of the design. An ad’s color should also be readable on smaller screens. In other words, the ad should be easily recognizable to viewers.
Creating an engaging display ad is an art, and it requires knowledge and experience in designing ad campaigns. Using best practices for ad creation is the best way to create a high-converting ad. Ensure that your creatives follow the best design practices and test them in ad campaigns. These will help you reach your goals and increase brand visibility. You should also test your ads with the audience to measure their response.