How to Design for Mobile Web
If you’re wondering how to design for mobile web, you’ve come to the right place. In this article, we’ll cover the basics: Avoid pop-ups, keep content simple, and place CTAs above the fold. We’ll also cover how to design for mobile web and avoid common pitfalls. Let’s dive in! Here’s how to design for mobile web and get your business noticed.
Avoid pop-ups
While you may want to use pop-up content to display relevant content on mobile devices, you need to consider the UX and design for the thumb zone. While consumers generally dislike pop-up ads, some of them can be helpful to your website, and you can even incorporate them in your design. But make sure that they don’t take over your screen and interrupt the UX. Below are three design tips to help you avoid these annoying interruptions.
Try to avoid using pop-ups if possible. Try not to display critical information in a popup, as most people will close them without reading the copy. Instead, place the most important information on the page itself. Make sure that the copy conveys a clear message that explains what needs to be done. And don’t use more than three different fonts in your popup. The most prominent font should be used for the copy, headline, and content.
You can still use popups for other purposes, such as displaying relevant content when the visitor has logged in. However, mobile users are not always familiar with popups, so don’t force them into a new window. You can also create a separate CTA button to open it in a popup, which will not distract from the primary CTA. When you are designing for mobile web, you need to keep in mind that Google has strict rules for these. So, if you want to use pop-ups, you need to make sure that they are relevant to your website.
Pop-ups on the mobile web are an excellent way to get your message across to your audience. However, they’re also annoying and can harm your rankings. As long as you play by Google’s rules, these ads can still serve a valuable role in your email subscriber acquisition process. And, if you’re designing for mobile web, you’ll be able to convert more customers from mobile devices.
A recent study from Crazy Egg found that most pop-ups appeared within four seconds, which is too fast for mobile users to click. Interestingly, most of these were on download pages. Clearly, Google’s goal is to make the web more mobile friendly. However, pop-ups that hide content aren’t welcome on mobile devices. It’s not a good idea to use these distractions in mobile web design.
Simplify content
While images can add a visual punch to content, they also make it difficult to read on mobile devices. Use images sparingly and make sure they are optimized for mobile. Otherwise, they take up too much real estate and make content difficult to read. You should also avoid using images that take up a lot of real estate or that are not readable on smaller screens. This article will show you how to optimize images for mobile.
One trick to make your content mobile friendly is to remove unnecessary elements and make the layout simple. Mobile visitors are not going to read long articles; they want to find the most important information immediately. If possible, hire a professional web designer to simplify the layout. Remember, the average mobile visitor won’t have the time or patience to read long articles. The bite-sized approach works best for all types of readers. You may need to include more detailed information in the body of the article, but you can make the content easier to read in a few paragraphs.
Another important consideration when designing for mobile is the size of text. Many desktop websites have room for in-depth content, but the size of the text is crucial for mobile readers. For best results, try to keep font sizes at 16 pixels or larger. If necessary, include an expandable or collapsible section. In addition to this, use a mobile-friendly layout for menus and content. It may take some experimentation to see what works best.
Forms are also an important consideration. Since mobile users frequently scroll, long forms are difficult to fill out. If your forms are long and complicated, they will cause users to abandon their carts. Make your forms short and simple, and make sure that text fields and buttons are large. Keeping these factors in mind, you can improve your conversions by implementing these tips. If you’re looking to design for mobile, contact us. We’ll help you optimize your Internet marketing strategy.
Place CTAs above the fold
If you want to boost your conversion rate, you should place your CTAs above the fold. While some marketers argue that it’s okay to put important content below the fold because users will scroll down naturally, they also note that the placement of major CTAs has no impact on conversion rates. In fact, Kissmetrics published an article arguing that it does not matter whether your CTAs are placed above the fold or below. Aside from the premise behind the study, this can be considered a myth.
Recent research suggests that human attention spans are shortened. According to MECLABS research, 55 percent of website visitors spend less than 15 seconds on a website. In order to catch their attention, you need to present the content they’re interested in. You can boost your ad revenue by placing your ads above the fold. Similarly, B2B websites should place important information above the fold, such as product differentiation. This will increase conversion rates.
As mentioned earlier, mobile devices have smaller screens, making the concept of the fold somewhat ambiguous. Because of this, it is advisable to keep important content above the fold, such as headlines and footers. If possible, keep the CTAs above the fold as well, since they get the most attention. However, if you’re unsure of where to place them, you can use a rule of thumb: the higher the CTA, the larger the area above the fold.
Using the principle of inbound marketing, your headline and subheadline should be at the top of the page. Your visitors will see these elements above the fold, and they’ll click them if they find them useful. While your headline may not be as appealing, you should place it above the fold to increase your conversion rate. For example, a CTA button on your homepage should be visible, as a person can easily reach out to you if they have questions.
In addition to making the most important content on the top of the fold, your navigation bar should be click-friendly. It’s also wise to avoid using sliders as these slow down above-the-fold UX and can hinder conversions. Lastly, you should minimize the use of too many elements on the top of the fold, as it will only confuse visitors. Remember: your CTAs are the most important content.
Avoid resizing
While it might be tempting to reduce the number of CSS rules to avoid resizing, doing so can make your pages difficult to read on smaller screens. Instead, design your pages for mobile devices by making text large and tap-able. You’ll also need to consider how your users will navigate between landscape and portrait views, which means that you’ll need to make sure that they can view the text properly on both orientations.
Rather than wasting time resizing your pages, use a meta viewport tag instead. This will make your pages automatically adjust their layout for the viewport of the device, removing extraneous space. This prevents users from having to zoom in to read the text. As long as the content is readable, users should not need to zoom out. The meta viewport tag is located near the top of the head of your page’s source code.
