How to Create Display Ads
If you want to know how to create display ads, you need to know that visuals are essential in creating successful ads. Most display ads are too small to feature images, but large-sized ones can. Remember that a picture is worth a thousand words. Using a picture to convey a message is an excellent idea in many cases. You can use photos to express your message. Also, if you want your ad to be seen on mobile devices, you can use a mobile version of your display ad.
When you create display ads, you should keep it simple. Keep it short and sweet, with a call-to-action that’s easy to understand. Avoid using follow-up sentences unless they’re necessary. Some marketers like to make up for the lack of words by using additional images. However, this can confuse viewers and distract them from your CTA. Therefore, please keep it simple. There are several tips to help you create effective display ads.
Once you have an idea for a design, it’s time to choose an image. Images can make or break an ad, so choosing original photos is essential. While stock photos are fine for a logo, keep in mind that you won’t be able to control what they say. Regardless, images can be an effective way to convey important information. So, be sure to consider your audience and your advertising goals when creating your display ads.
When creating your ad, you should make sure that you select an aspect ratio that suits your brand. Google automatically combines different types of assets into a single ad. For example, square logos can be sized 128×128, while rectangular logos are better suited to 1200×300. Moreover, choosing a transparent background for your image is essential to give Google the most excellent flexibility when creating display ads. In addition, you should also avoid using button graphics in images. The original image should be used.
Your logo is the core of your brand. It is what makes your business recognizable and trusted. The logo should be visible and easily identifiable when it comes to design. The logo must be prominent and stand out among other designs. So, you can create display ads that convey your message with your company’s logo. Once you have an attractive logo, you can start using a color scheme. For example, you can use red and blue to emphasize your brand colors.
You can also create a display ad with a product’s unique selling proposition. Your ad should focus on the overall solution and highlight its unique features. The most common examples of display ads feature the benefits of a product. A great ad should have a compelling, Unique Selling Proposition. Your ad should be as catchy as possible, but it must be adequate to capture the attention of your audience.
You can also use marketing images to create display ads. There are two main types of marketing images: square logos and landscape logos. You should use a different color for the horizontal banner for the square ones. You can also use an image of a product to make the ad more interesting for your visitors. The color you use should align with your company’s brand. For example, if you sell books, you might want to display a picture of your products.
Another type of display ad is a text ad. You can use it to sell a product. You can choose a square ad if your product is square or landscape. For a vertical ad, you can use a different image. Depending on your audience, you can also make a rectangular ad that shows your products in a larger format. If your target market is older than your target audience, consider adding a horizontal ad.
If you want your display ad to stand out, your brand logo and the value of your product are the essential elements. The colors used should be complementary to each other. The text in the ad should contain the company’s logo or a photo of the product. It should be easy to find your products. It should be an extension of the brand. Lastly, your ad should be a reflection of the company.