How Can I Create My Business Website?
If you have no idea how to create a website, it may be helpful to do some competitor research to get some ideas.
While this research doesn’t necessarily have to be on other businesses in the same industry, it will give you some great ideas for the content of your website.
When looking at competing websites, start by browsing your personal favorites.
Take note of what you like about the sites and incorporate it into your own website.
The process of creating a business website is usually easier if you’ve prepared the content before starting the actual website.
Product Pages Work Well for a Business Website
A good product page is an important element of a business website.
In e-commerce, sales cycles are shorter than in B2B industries, where leads need to be nurtured through long sales funnels.
Shoppers are willing to switch brands to get glamorous, convenient, or even financially friendly products.
Product pages play a critical role in facilitating these transactions.
For this reason, they should be given the proper amount of attention.
Ideally, the product page should be designed with an image, relevant information, and a clear “add to cart” button.
To design a successful product page, try to mimic the Amazon layout.
The image should be on the left, with relevant text and an “add to cart” button on the right.
The title should be prominent and easily read.
For example, Calpak uses an accordion to tuck away text.
This keeps the page tidy and establishes a distinct separation between sections.
The product page should be easy to navigate, contain relevant information, and be attractive to shoppers.
It should include a detailed illustrative description, multiple photos, and social proof of previous buyers.
If the layout is good, shoppers are likely to make a purchase.
If not, a poorly designed product page will turn potential buyers off and drive away sales.
This is why a product page is so crucial to a business website.
The Home Page Should Have a Clear Call To Action
A homepage should have a call to action that leads the buyer to the next step.
There is a search bar at the top of the homepage and a clear statement of the next action.
Generally, these are top-of-the-funnel actions.
But your home page should only have one or two.
Adding too many options will confuse visitors and clutter the buyer’s journey.
A homepage is the first page visitors see when they visit your site.
It acts as a teaser for the rest of the website.
It should also have clear navigation menus and different web pages to separate the information.
For example, a navigation menu should include the name of the company and the products or services it offers.
Make it clear to visitors where to find the information they’re looking for.
A homepage should provide a basic overview of your company and what it offers.
It should attract the viewer’s attention within two or three seconds.
You can use the header of the homepage to include an elevator pitch or mission statement.
A clear headline and supporting paragraph should accompany the mission statement or elevator pitch.
There should be one primary call to action on each page.
If you are unclear about which action you want visitors to take, test your site and tweak your call to action until you’re satisfied.
When deciding which call to action to include on your home page, it’s important to consider the motivation of your audience.
For example, if you’re looking to get more subscribers, placing a signup button above the fold is an effective way to attract attention.
However, if you’re trying to gain customers, the call to action needs to be relevant to what your visitors are looking for.
Domain name
If you want to have your own online presence and promote your business, a domain name is the first step.
A domain name is a unique name given to a website on the Internet.
It can contain any combination of letters, numbers, and symbols.
When choosing a domain name, you need to purchase it from a domain name registrar.
Generally, two people can’t own the same name.
Domain names help visitors and consumers remember a website’s name since they correspond to numerical web IP addresses.
When selecting a domain name, try to find a memorable one that is not already taken by another website.
It’s important to create a brand and identify your business with a domain name that is easy to remember.
You can do a quick search for domain names that are relevant to your business.
If possible, make your domain name short and memorable.
This will help the search engines index your site more efficiently.
And it will make it easier for your customers to recommend your product and service.
Another important consideration when choosing a domain name is the ease of typing and remembering.
You should keep the domain name as short as possible, not longer than two to three words.
If you want the domain name to be memorable, avoid text-speak words, such as “pajamas,” and stick to traditional names.
Remember that a domain name should not have any spaces and should be easy to remember.
It’s also a good idea to avoid using hyphens in the domain name.
WordPress vs. GoDaddy
While GoDaddy is known for its quality service, WordPress is far more flexible and offers more customization options.
Its open-source nature has attracted talented designers, developers, bloggers, and researchers who have contributed to the development of the platform.
This flexibility allows even people who are not particularly tech-savvy to create their own websites.
On the other hand, GoDaddy is a domain registrar and web hosting company that was founded by Bob Parsons.
The company initially started out as Jomax Technologies but was later renamed GoDaddy Group, Inc.
While both platforms offer business website creation, WordPress offers more flexibility when it comes to eCommerce.
Unlike GoDaddy, WordPress allows you to sell physical and digital goods.
WooCommerce, the premier plugin for WordPress eCommerce, is free to download and extensible.
Additionally, WooCommerce is based on custom post types, so you can easily add new products without having to write a single line of code.
Both platforms are powerful and customizable, but WordPress is better for content publishing.
It has an enormous library of plugins, which makes it more flexible than GoDaddy’s site builder.
Furthermore, both GoDaddy and WordPress offer eCommerce functionality.
Similarly, you can easily manage your online store with the help of eCommerce functionality built into both platforms.
If you’re looking for a simple, yet effective site, WordPress is the way to go.
Hiring a professional to design your website
Small businesses have a lot of work on their plates, and hiring a professional to design your business website can add even more to your workload.
A new business owner may have to wear many different hats in addition to managing the business, from graphic designer to SEO writer to content marketer.
You may even need to hire a tech-savvy consultant to help you with your new website.
But you should make sure that hiring someone to design your website is not going to detract from your profitability.
A web design expert knows how to make your website look professional and easy to navigate.
Unlike a non-professional, a web designer has a wide range of knowledge and experience and will be able to produce a website that is both functional and attractive.
They can incorporate suggestions from you or other clients to make the design look exactly as you want it.
They will also have the knowledge to tweak and change the website as necessary.
The cost of hiring a professional to design your business website will vary greatly.
You can hire a professional to design a simple website or a complex one.
However, if you are trying to sell a product or service, you will likely need a more complex website that requires more development.
For example, a website that sells a product requires a sales page and chatbots.
For those businesses, it is worth the extra money to hire a professional to design their business website.
